Put simply, digital marketing is the utilisation of the internet to reach consumers and promote products and services. This can include email marketing, content marketing and social media. Digital marketing can be very cost-effective when done correctly; however, a lot of brands make mistakes that can ruin their reputation and lose them customers.
Here are 3 common mistakes you should avoid:
1. Lacking digital marketing goals and goal tracking
Just like anything in life, you can’t track your success without setting goals. Goals are vital when it comes to digital marketing. You must make a list of all of the goals you want to achieve from the campaign you are planning on doing. The goals must be realistic in order for you and your team to be motivated and encouraged to reach them. This also gives your campaign something to focus on. It is recommended to track your goals as and when you reach them; it is an achievement so make sure you acknowledge it. Without tracking the goals set in place how are you going to know if the campaign was a success or not? An analytics tool such as Google Analytics can be essential in creating and setting a range of goals that can be measured.
2. Targeting the wrong audience
Instead of trying to target a broad audience on every social media site and every digital marketing platform, do some research. Find out what social media platforms are best for the people who are already using your services so you can understand the best way to reach them and target other prospects more effectively. Many brands think that they will reach a larger audience if they try to reach everybody, but instead, this does the complete opposite. Research your target audience’s interests, hobbies, buying habits etc. This will give you a clearer understanding of how to target your campaign specifically to them.
When it comes to digital marketing, it is vital that you are consistent. This is important in getting to your end goal. This means you should post regularly and develop a content schedule that fits well with your audience. Being consistent also applies to how you present your branding and ethos via visuals and messaging, so spend some time thinking about your tone of voice and online presence.
See, digital marketing isn’t as daunting as it seems! In fact, it’s actually quite fun when you know what you’re doing! For more help, reach out to us today.